For a Social Media Marketing Communications course, four other students and I conducted a semester-long study on Adidas.
This project features a full brand analysis for Adidas, including market research, social media strategy, influencer planning, content creation, and analytics. We received an A on this project which showcases my ability to develop strategic, research-driven branding and digital marketing plans.
ADIDAS: CASE STUDY
For a Research course, two other students and I conducted a semester-long study on Beats by Dre.
We conducted primary research, including a consumer survey and a moderated focus group, to assess brand perception and market positioning. We received an A on this project and an understanding of market research, critical analysis, and strategic brand evaluation.
Beats by dre: CASE STUDY
MGMT: TOUR STRATEGY
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PRESENTATION